How to Add Revenue to Your Website
It’s one thing to drive traffic to your
website, but it’s a total different challenge when it comes to generating
revenue for your site. You want to make sure that you’re maximizing the
earnings on your site. Promoting a random affiliate offer that your audience
may be interested in doesn’t always cut it. There are many different things you
can do to add revenue to your website. Here are some of the stronger options
that are available to you:
1. Sell a High-Priced Premium Service
A great way to add revenue to your website is to market your services. This can be anything from coaching, consulting, to personal services. Rather than try to trade your time for an hourly wage, it might be a better approach to sell a high-priced premium service. Instead of charging $50 an hour for your service, offer your services for $1000 for a specific result.
While a high-priced service means that only a few people will take you up on the offer, a few sales is all you need to generate big revenue numbers. You’ll want to make sure you have a strong idea of what kind of people may hire you for a premium service. Do a lot of research and testing so that your copy and message really appeals to this segment of your audience.
2. Sell a Must-Have Service for Your Audience
A great way to generate revenue without resistance is to simply sell a service that’s a must-have for your audience. For example, if you’re writing to an audience of digital marketers, it makes sense to promote a hosting service. You can even sign up for a reseller hosting account to earn more than simply promoting as an affiliate. The biggest advantage of having a reseller hosting account is that you can create recurring income.
There are many other services that pay out on a monthly basis, so you’ll want to look around to see what services are out there. You’d be surprised by all the programs out there from monthly OTC pharmaceuticals, wine of the month clubs, premium coffee/teas, to surprise international snacks. The idea is to get paid for several months in return for making the sale once.
3. Go Beyond Normal Affiliate Marketing
Many website owners think that simply placing display ads all over their website will lead to regular affiliate sales. Yes, that definitely works for some websites. However, you want to go beyond these tactics if you really want to amp up your website’s revenue. Instead of simply posting affiliate links and display ads all over your site, put in the extra effort to promote your offers.
Create videos that explain how a product or service works. Write honest reviews about the products you are promoting to help your audience make a firm decision. Use comparison charts to give your visitors a good idea of how one particular offer fares to others. Go the extra mile to present your affiliate offers in order to maximize your commissions.
4. Sell Ad Space
Selling ad space is a common way to generate revenue from a website. However, there are many different ways to go about selling ad inventory. The obvious choice is to sell advertisers a small sponsorship space on your website. These ads are either a hit or miss for advertisers. But there are other creative things that you can do to create a win-win situation for both you and the advertiser.
You can sell blog sponsorships where you or your advertiser can write about a specific product or service in various styles such as reviews, comparison charts, tutorials, etc. You can sell small blocks of ads that lead to advertorials like native ads. This works for advertisers because it doesn’t look like a hyped up sales presentation and approaches their sales process in a more informative way.
If you find it difficult to attract or maintain advertisers, you can always use programs like Google Adsense. But keep in mind that advertisers can often be more reliable source of income if you’re generating a lot of traffic to your website.
5. Make More Money by Selling Your Own Products
One of the best ways to up your website’s revenue is to sell your own products. There are multiple ways to go about this. One of the best solutions is to sell a digital product. This can be eBooks, multimedia courses, or even software. The great thing about digital products is that there is a high perceived value and there are no other costs that eat in to your profit.
Another thing you can do is to use print on demand services. These services allow you to take products like mugs, hats, t-shirts and other items and add your brand to the logo. If you think you can sell merchandise to your audience , this is a good idea. If you like the idea of selling physical goods, you can use dropshipping services to sell many different types of products. You can even use private labeling services if you intend on developing a product line and a brand.
6. Generate Leads for Other Companies
This is a solution that very few websites seem to utilize. There’s one blogger who writes about SEO. Instead of selling his own services to his readers, he simply sells the leads to a SEO company that he’s partnered with. This is the perfect scenario for him because he doesn’t want to run a marketing firm but wants an efficient way to monetize his content and website.
There are so many different industries this solution can work in. The list includes fitness, health, IT consulting, real estate, car repairs, and so much more. There are an endless number of companies that are in needs of quality leads. They’d be more than happy to take them off your hands if you’re willing to sell it at a reasonable price.
These are just some of the various ways to add revenue to your website. One thing to note is that you can use more than one solution together. You may find that selling leads in addition to marketing affiliate offers results in higher revenue. Just make sure you test your numbers to see if your site monetization is optimized properly.